About Bright by Text


Our mission is to help all families give kids a bright beginning so they can grow into healthy, happy, and successful adults. We achieve this by equipping families with tools and information to promote their child's healthy development through the most pivotal stages of growth during the earliest years of life. We partner with pediatricians, researchers and expert early childhood organizations to develop evidence-based content that is accessible for any family. 


In 1995 former Procter & Gamble Chairman Brad Butler and Colorado Governor Roy Romer founded Bright Beginnings to make Colorado the best place to raise a child.​ They engaged child development experts to design core visitation program materials that were rooted in evidence and demonstrated impact. Bright by Text was developed in 2014 to educate and equip families with trusted early childhood information and resources through text messages.


Bright by Text is a nationwide text messaging service that helps parents and caregivers of children prenatal to age eight make the most of everyday interactions. Through free tips, information, games, and resources, Bright by Text is proven to build nurturing caregiver-child relationships, strengthen families, promote healthy child development, and improve school readiness.