In 2012, Bright by Three and researchers looked at new ways to serve and interact with parents and caregivers not being reached by the organization’s visitation program. After examining emails, mobile apps, and text messages, Bright by Three discovered that texts were the most interruptive form of communication experiencing the highest level of engagement without requiring a smartphone or costly data plan.
In developing Bright by Text, Bright by Three also sought to connect families with valuable and often underutilized community services, and with the help of diverse partners, coordinated localized messages targeted to each family’s zip code. Integrating content from community partners around the country with Bright by Three's research-based curriculum, Bright by Text guides parents to understand their child's needs for success during the most pivotal stages of development with bite-sized tips and resources.
In 2016, Bright by Text expanded outside Colorado, launching in six markets nationwide. The program has since continued to grow and add new markets as local partners sign on.
Interested in bringing Bright by Text to your community? Contact us to find out more.
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